
Why hire a copywriter?
- Posted by Karleigh Stevenson
- On May 15, 2017
- 0 Comments
- copywriter, editing services, proofreading
Content creation and management is not an easy task. Not everyone can write brochure, website, or report copy that speaks appropriately to a target audience. That’s not a bad thing—you’ve just focused on developing your own passions. Well, because we’re passionate about clear communication, we’re professionals with years of schooling and experience with writing, editing, and proper grammar use.
You may think that writing your own copy saves time and money, but it can actually take a non-writer double or more time to create the same copy that a professional could write—in part because writing your own copy feels so personal. Why hire someone else to do it? Take a look:
Save time: Do you really have time to compile your own annual report or edit your own book? You may have many more important things to do than research proper sentence structure and punctuation. We have the time, the expertise, and we thrive on working to strict deadlines. It’s what we do.
Simplify: Does being in the thick of a project or industry help you clearly describe it to others? We think it can actually hinder your copy. Because we first need to understand what you’re trying to say and to whom, we simplify industry jargon and turn your technical copy into something accessible for the layperson.
Present professional: Writing is difficult, and some people just aren’t good at it. It’s like hiring a accountant to fix your car: they might be able to, but will they do it well? Writing and editing is what we’re great at. Secondly, we know not to use the same copy for a white paper as for a brochure. And to use a different voice and style for print than for the Web. Our business is about tailoring exceptional content for any format and audience.
Avoid mistakes: Our business model includes a proofreader to come in behind our creative writers—to ensure copy is not only inspired but correct. Call us the grammar police.
See results: Because we’re skilled at writing, editing, and marketing, we can get you the results you want. Through well-structured content, attention-grabbing headlines, and customer-focused language, we’ll make sure your copy is optimized for your end goal.
Still in doubt? Call us to discuss what we can do for you: 780-983-8131.
0 Comments